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TikTok · Gaming analysis
Analyzed in 24s
Hook Score
8/10
Explosive open, no verbal hook
Retention Score
6/10
Strong narrative, pacing drops mid
CTA ScorePRO
4/10
CTA buried, no urgency
Predicted retention curve
Key moments
0:00
Strong open STRONG
Immediate action grabs attention
0:28
Dead zone WEAK
Static camera, no movement 6s
0:48
Energy dip WARN
Pacing slows before payoff
Overall assessment

This Arc Raiders clip has a visually explosive opening that instantly grabs attention, but fails to give the viewer a reason to stay. The 1v3 narrative is compelling but arrives too late — and there is no verbal hook or CTA anchoring the viewer to the outcome.

Hook breakdown
Strong

The visual hook is explosive — immediate action creates a strong pattern interrupt. However there is no spoken hook to pair with it.

→No verbal hook in the first 3 seconds
→Viewer has no stakes or story context
Top recommendations
1
Add a spoken hook in the first 2 seconds — tell the viewer what's at stake
2
Cut the static camera moment at 0:28
3
Add a specific CTA at the end — "Follow for more 1v3 content"
Hook rewrite suggestions
Option 1
"I lost my squad in 30 seconds — here's how I still won"
Option 2
"Nobody thought a 1v4 was possible here. They were wrong"
Option 3
"This clip broke my friend group's chat. Watch til the end"

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How it works

Three steps to a better video

HookLab runs your video through multiple AI models before you post — so you fix what's broken before your audience ever sees it.

1
🎬
Upload your video
Drop in your video before you post it anywhere. MP4, MOV, WebM. Free: up to 1GB · Standard: up to 3.5GB · Pro: up to 5GB. It never gets stored or shared.
2
🔍
Multiple AIs analyze it
Multiple credited AI models review your video in sequence — one scouts the visuals and audio, another applies content strategy expertise to score and diagnose everything.
3
⚡
Get your report
Hook score, retention score, CTA rating, a drop-off graph, timestamp callouts, hook rewrites, and specific recommendations — all in under 30 seconds.
What you get

Everything your editor
never told you

Built for creators who are serious about growth — not just posting and hoping.

Live
Overall assessment
A plain-English summary of your video's biggest strengths and weaknesses — platform-specific, niche-aware, and tied to your actual goal.
Live
Hook score + breakdown
Your opening seconds scored out of 10 with a detailed breakdown of exactly what's working and what's losing viewers before the video even starts.
Live
Retention analysis
Pacing, re-engagement moments, payoff timing — scored and broken down so you know exactly where your video loses momentum and why.
Live
Hook rewrites
Alternative opening lines written for your platform and niche — curiosity gap, bold claim, and a high-risk viral version. Free gets 1, Standard and Pro get all 3.
Live
Top recommendations
Four specific, actionable changes ranked by impact — tied directly to what was observed in your actual video, not generic advice.
Live
Timestamped key moments
Every strong moment and every drop-off risk gets a timestamp and a plain-English explanation of what's happening and why it matters.
Standard+
Predicted retention curve
An interactive drop-off graph — hover any point to see the exact reason viewers are predicted to leave at that specific timestamp.
Pro only
CTA score + analysis
Does your video actually convert? Scored on timing, specificity, and delivery — plus two rewritten CTA options. Built for creators trying to sell, get hired, or grow a real audience.
Coming soon
Connect your socials
Link your TikTok, YouTube, or Instagram so HookLab already knows your niche and audience before you upload.
Coming soon
Analysis history
Track your scores over time and see if your content is actually improving — or if you're repeating the same mistakes every week.
Pricing

Simple, honest pricing

Pay monthly or save 20% annually. No hidden fees, no per-video charges on paid plans.

Monthly
AnnualSave 20%
Free
$0
forever
  • 1 analysis per week
  • Up to 1GB file size
  • Hook score + breakdown
  • 1 hook rewrite suggestion
  • Retention curve graph
  • Analysis history
  • Priority processing
Most popular
Standard
$8
per month
  • 10 analyses per month
  • Up to 3.5GB file size
  • Hook score + breakdown
  • 3 hook rewrite suggestions
  • Retention curve graph
  • Analysis history
  • Priority processing
Pro
$28
per month
  • Unlimited analyses
  • Up to 5GB file size
  • Hook score + breakdown
  • 3 hook rewrite suggestions
  • CTA score + rewrites
  • Retention curve graph
  • Full analysis history
  • Priority processing
Coming soon

Connect your socials.
Skip the setup

Link your accounts and HookLab already knows your niche, style, and audience before you upload. No more filling out forms every time.

Platforms coming

TikTok
YouTube
Instagram
LinkedIn